A winning offense must get its best offensive players on the field if it wants to maximize its opportunities for success.
As such, in a given formation those 11 players increase its chances to be successful if it creates a reason for the defense to make an adjustment.
In that regard, all factors considered, the more coaches study an opponent the more they will be able to predict a particular defensive adjustment in response to a specific formation.
Creating Offensive Advantages With Personnel Grouping and Pre-Snap Movement Formations, by Coach Charlie Stubbs, reviews the basic elements involved in developing a flexible offensive attack.
Among the topics covered: