Team Results Management

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James Franklin & Victor Santa Cruz - Talking Football With James Franklin


In Talking Football With James Franklin, James Franklin, head coach at Penn State University joins Victor Santa Cruz, associate head coach and defensive coordinator at the University of Hawaii to host an informal, townhall style conversation session to discuss their approaches to coaching.

Both answer a variety of questions from the coaches in attendance, ranging from staff building/development, to X’s and O’s, to practice structure and program adjustments year-after-year.

Additionally, both coaches discuss the factors that go into becoming a successful head coach and how to establish your program’s identity.

Topics covered include:

  • Creating and Developing Your Culture
  • Recruiting/Fundraising
  • Learning from other Coaches
  • Media Responsibilities
  • Building Your Staff
  • Practice Structure
  • Dealing with Adversity
  • Communicating with your Athletes/Coaches/Support Staff
  • Professional Development
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