Jodi Rudick - Marketing Yourself and Your Program - 2007 AVCA Annual Convention

Marketing Yourself and Your Program reviews the volleyball coach's unique and important role in the marketing process. The DVD examines some of the tools and resources that coaches have at their disposal to help them market themselves and their programs. The DVD also features interviews with several of the top volleyball coaches in the game, who share their tips and ideas on marketing.

Among the topics covered:

• Coach's unique role in the marketing process
• Marketing defined
• What are you selling?
• Know your target market
• Coach's guide to building alliances and partnerships
• Engage your weapons
• Keys to marketing success
• Public relations
• Timelines